This integrated campaign aimed to foster the growth of football across Australia, while highlighting CommBank’s commitment to supporting women’s football at every level, from grassroots to elite. The campaign emphasised the idea that, both in football and in life, meaningful progress is achieved by setting and accomplishing goals, especially when done together.
The 30-second TVC featured the CommBank Matildas, an aspiring Young Matildas player, Avaani Prakash, as well as young community players with their families, and the football coaches who support them. The spot’s narrative highlighted all the different goals they each want to achieve, no matter how big or small.
The campaign featured 30” TV spots, 15” online videos, 3D OOH (a first for the bank) and supported by OOH, radio, digital, activations and social executions.
Real time engagement
As the CommBank Matildas progressed from the group to the knockout stages, we updated digital outdoor advertising and social media in real time with contextual messages after every CommBank Matildas game.
Australia boasts one of the world’s highest pet ownership rates, with over two-thirds of Aussies embracing dogs or cats as family. We launched CommBank’s Pet Insurance through a vibrant and engaging campaign. Our approach centred around protecting your best friend if the unexpected ever happens. The multi-channel awareness campaign spanned press, social media, and digital owned platforms.
The campaign, executed through OOH, BVOD, press, and social media placements, aimed to extend the reach and impact of the sponsorship.
SSI is one of Australia’s largest community services providers. Following a sustained period of diversification and acquisitions, it had a plethora of sub brands competing with each other, and its overarching positioning in market was unclear. We developed a strategy that would unite the organisation, simplify the message in market and provide a springboard for national growth. Along with defining the brand purpose and positioning, we created a new brand identity and tagline to be developed that modernised the look and feel and united all the sub brands.
The new tagline, ‘For equality of life’, and branding has been rolled out across all aspects of the organisation, including a redesigned public website and refugee experience incorporating service directories and resource hubs.
Australia boasts one of the world’s highest pet ownership rates, with over two-thirds of Aussies embracing dogs or cats as family. We launched CommBank’s Pet Insurance through a vibrant and engaging campaign. Our approach centred around protecting your best friend if the unexpected ever happens.
The multi-channel awareness campaign spanned press, social media, and digital owned platforms.
With advanced technology, data analytics and metrics, Titan Capital create a unique predictive model that guides loan decisions that work for your business. A flexible, advanced lender needed a website to match. Their previous website was run of the mill, and did not showcase the technology that pushes Titan apart from their competitors.
We commenced a full website and brand update, starting with a completely unique way to navigate a homepage. Why scroll down, when you can scroll through?
Reclaim the Game is an awareness initiative from Gamble Aware – a NSW Government body who partners with sporting organisations to bring awareness to say no to sports betting sponsorship and raise awareness about the risks of sports betting.
This campaign featured in stadium and social media channels.
