We seamlessly support start-ups across brand, product, digital and marketing to build long-term success.
Hard-to-get industry expertise on tap
With our Venture offering, nothing is left to chance. We take a hands-on approach in supporting every stage of acceleration to product-market fit. Our diverse people and capabilities can guide founders on your journey to help build momentum and growth. Partnering with PKF, an international accountancy and financial advisory firm, we can help shape your business idea into a viable company.
Prior to GHO, Peter had a 15-year career with creative agencies in Sydney and London. He was associate-director in London with Lowe Howard-Spink before returning to Sydney to be the managing director for Lowe Lintas, a large integrated international agency. He launched his own business called 360 in 2000 with foundation client the Commonwealth Bank of Australia.
Having subsequently launched a separate design company and acquired another creative agency, he merged the businesses to form GHO in 2008. A strong proponent of the value that independent agencies bring to clients and individual careers, GHO now has a 21-year relationship with its foundation client and a leading staff retention rate in the industry. Twenty-five percent of the GHO team have worked with the agency for more than 10 years. Peter’s focus today is on the business development and financial management of GHO.
Shruti Rai
Strategy & Product
Shruti has over 10 years of design thinking experience, helping to build award-winning, impactful brand and product experiences for large global companies such as Nike, Google, Telstra, Shiseido, Macquarie Bank and Toyota. More recently, she has used her expertise to help local Australian startups develop first-class customer experience. She is motivated by the endless possibilities of a better community, created by the convergence of culture, human behaviour, design and technology.
As a startup founder, you wear a lot of hats. So you need more than just capital and advice. You need partners, working alongside to help you scale rapidly from initial idea to profitability. With GHO Ventures, you’ll gain access to the skills you need to accelerate your growth.
Design
Marketing
Creative
Business
Operations
Strategy
Tech
Finance
Venture Design
We’ll prototype and iterate components of your business model to unlock more value from your product or service and help you through the different stages of venture development.
Brand Design
We’ll help design and define an impactful verbal and visual language for your brand, clearly bringing it to life through product experience, media and marketing.
Behavioural Design
We’ll test, learn and optimise your product/service experience to align to your customer’s behaviours and expectations, in order to find your problem-solution fit
More than just capital
We’ll work alongside you, helping you find the right path, make smart decisions and capitalise on opportunities to get to product market fit.
“The guys at GHO and PKF are the best in the business. Since 2019, they’ve helped us accelerate into market, becoming a national brand and growing our value even in the middle of Covid.”
Mick Carr
Founder, CEO Grub Lab
Building with Grub Lab
Growing an AR product into an entertainment network.
How GHO Ventures and PKF helped establish Grub Lab in 1200 venues and is on course to have 5000 venues before the end of the year.