Condoms are essential in preventing STI transmission, but many young Australians don’t seek sexual health information and services due to stigma, cost, limited access to services and denial of risk.
Furthermore, a third of young people aged 15–29 years in Australia believes condoms are expensive. These issues are magnified in rural and remote regions that are affected by income and educational disparities, resulting in less access to sexual health services and higher chlamydia and teenage pregnancy rates.
To address the issue, FamilyPlanning NSW (FPNSW) received funding to improve the reproductive sexual health knowledge in rural and remote areas in NSW, by providing access to free condoms.
The audience was young Australia’s under the age of 30 years across metro, regional and remote areas of NSW. Extra focus was given to lower socioeconomic, CALD and Aboriginal and Torres Strait Islander groups.
The program provided young Australian’s access to valuable sexual health information as well as free condoms/lube – all while remaining confidential. Visitors to the site are greeted with an interactive educational experience that relayed important sexual health information. This would lead to an eCommerce experience tailored to rural and remote areas, where the audience can order their free condoms.
To help tackle the stigma of this sensitive subject, the Freedom brought bought a youthful tone to an often dry and awkward/clinical subject. This was done in collaboration with the students at Wollongong Uni. Having them co-design the visual approach ensured the look and feel would resonate with a younger audience.
Intuitive, accessible UX and UI
Making information on consent, contraception, and reproductive sexual health easy to access and understand on all devices.
Geo targeted map
A geo targeted map
to connect young people to local health clinics in their area, so they can register for free condoms and lube.
An educational experience
A gated educational experience
that tests learned knowledge for eligible postcodes without local health clinics.
to allow young people to use an alias or even have their package sent to the local post office.
A ‘quick exit’ feature
A “quick exit” feature
for young people that use a shared computer.
with special consideration made for diversity and inclusiveness.
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