Growing the game of football for all Australians.
Content / Creative / Integrated Campaign / Marketing / Social
In the lead up to the FIFA Womens World Cup, we’ve been working on a major sponsorship campaign, ‘For all the goals we share’.
30 Sec TVC
The biggest backer of women’s sport in Australia
CommBank have been proud supporters of women’s sport for over 20 years. As official naming rights partner of the CommBank Matildas and a partner of the FIFA Women's World Cup 2023, they were in a strong position to capitalise on the excitement for the FIFA Women’s World Cup 2023™ as it came to home soil. Together, we launched a new brand sponsorship campaign ‘For all the goals we share’.
3D OOH Bourke Street, Melbourne – a first for the bank
Opportunity
Hero’ing the goals of every Australian.
The FWWC 2023 is coming to home soil and stirred a feeling of national pride, excitement and energy. We had the opportunity to showcase CommBank’s dedication to growing the game of football for more Australians, from the grassroots to the elite. Our approach demonstrated how in football, as in life, meaningful progress comes from achieving our goals. Even better if we can achieve them with others
Working with the Brand & Sponsorships team at CommBank, we created and executed an integrated campaign which lived across TV, OOH, social, digital and activations.
Execution
For all the goals we share.
Our creative executions demonstrate goals at every level, and how CommBank are supporting the game at every level. From sponsoring the CommBank Mini Mates as they walk onto the World Cup pitch, to scoring goals with aspiring Young Matilda’s players, to the coaches getting more girls to play the game. Up to the elite players, doing their country proud on the world stage.
“We couldn’t be prouder to showcase our continued support for women’s football. This campaign brings together months of work from an incredible team who are dedicated to helping people achieve their goals. Now, we get to enjoy a month of celebration as we support the CommBank Matildas.”
