The Breville Coffee Project

Our CHALLENGE

To educate and inspire coffee lovers
of all abilities

Coffee is a significant, and growing, part of Breville’s business globally. We worked with them to research the potential for a global coffee hub to capitalise on the growing interest in Third Wave Specialty Coffee and to help reposition the company from a product brand to an experience brand.

the idea

Introducing Breville Coffee Journey

We worked closely with Breville to undertake extensive customer and SEO research, a design sprint, prototypes and user testing. Having validated the demand for a centralised coffee hub, we developed Breville Coffee Journey.

CONTENT CREATION

Recipes, tutorials and inspiration

The agency wrote and produced all content for the site, in partnership with coffee experts, baristas and coffee influencers. In all, we produced 25 videos, designed the entire experience, and shot over 25 still images.

INTERACTIVE EXPERIENCE

Exploring the origins of specialty coffee

Our research told us that the mass premium market was hungry to learn more about the origins of coffee. So we created an immersive experience, from plant to cup.

TEASER VIDEO

Taking viewers from cup to bean

Our on-site teaser video gave viewers an overview of the entire coffee-making process.

We’re proud of the work we’ve done in partnership with GHO Sydney and thank them for their commitment and shared vision for the project.

Lucy Martyn
General Manager, Global Communications, Breville