Transport for NSW
Educating kids in Sydney to stay safe around trams
Design / Integrated Campaign / Print / Video Production
CLIENT
Transport for NSW
Transport for New South Wales lead the development of safe, integrated and efficient transport systems for the people of NSW. With the Sydney light rail due to open to the public in early December 2019, GHO collaborated with the team at Transport for NSW on a campaign to help keep thousands of students from 36 schools along the new line stay safe.
Campaign
An integrated safety campaign for students across Sydney Schools
GHO created educational modules related to tram safety that transpired in a number of creative outputs. Storybooks, videos and interactive eBooks were developed as tools to help teachers educate their students on the importance of safety and supervision when near a Light Rail Tram.
Friday’s incident is a testament to the importance of what we developed together. Thank you so much to GHO.
Troy Griffith
Principal Manager, Transport for NSW
We just want those kids at those schools to be really aware about how to be safe around trams.
Marg Prendergast
Coordinator General, Transport for NSW
They’re driving very heavy vehicles and we need people to be aware of the dangers.
Andrew Constance
Minister for Transport and Roads