Most of us only ever consider our blue or yellow bins when we think about recycling. But there’s so much more that can be done. We wanted people to think about the real impact of recycling empty drink containers, and a new look Return and Earn website was the starting point.
We worked closely with the team from Return and Earn NSW, redesigning the site from the ground up and, most importantly, included a custom-made Impact Calculator. The calculator will help educate NSW residents on the impact they can make by showing a visual relationship between what they recycle and positive outcomes for the environment.
We developed and built the intuitive new website, dashboard and Impact Calculator to encourage the recycling habit and drive advocacy for Return and Earn. Building the Impact Calculator brought together all our core disciplines at GHO Sydney – from design to UX to dev to copywriting.
We made it easy for people to share the positive results of their recycling through Return and Earn’s social channels. The feel-good posts encouraged others to look at the difference they could make.
Upon completion of the Impact Calculator journey, the user’s results could be saved as a downloadable certificate, which can then also be shared across social channels.
GHO acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.