GHO Sydney
Cutting through the noise at Christmas
Strategy / Creative / Social / Direct Mail / Digital
Our CHALLENGE
Connecting with our clients
during the festive season
By the time December 2021 rolled around, we were almost two years into the global pandemic. We wanted to send our clients a gift that would acknowledge the challenging times they’ve faced and help bring their families together over the festive season.
the idea
Building relationships by building an agency
The idea was the world’s first build-your-own-agency-and-then-eat-it Christmas gift box. An eDM and ‘how-to’ video was initially sent to clients to help them construct their agency as well as whet their appetites. When the box arrived, they were equipped to begin the build…
WHAT’S IN THE BOX
A DIY treat for all ages
A labour of love, from design and UX to copywriting and video production, every discipline across the agency got their sticky fingers on the project. Inside the box were custom made instructions, a unique GHO edible logo, lots of lollies and, for the best build, the opportunity to donate to a charity of their choice.
"Thank you so much for the fantastic Gingerbread Agency - what a brilliant gift - just loved it!
And the kids did too! Was a bonding time for them."
And the kids did too! Was a bonding time for them."
“Thank you, guys, so much for the Gingerbread Agency. The kids went mental!
Gingerbread is massive in our house, so this was the perfect gift.”
Gingerbread is massive in our house, so this was the perfect gift.”