Fundstream is a cutting-edge credit fund, delivering premium investment options to their customers.
The primary objective was to position themselves as a sophisticated, secure, trustworthy, innovative, and responsible investment funds company. Their audience consists of financial advisors, director investors and fund managers that are looking for reliable and innovative investment options.
The strategy
Many Australian investment funds and their websites look similar – we needed to differentiate.
We determined the Fundstream brand values:
Security & Transparency
Integrity & Experience
Innovation & service excellence
Using these values informed our brand positioning and communications – allowing us to develop an ownable and distinct look and feel, and tone of voice.
The solution
From here, we created the Fundstream brand - across logo, colours and assets, creating a unique and ownable system for Fundstream.
We followed a minimalistic and clean design style – ensuring great legibility and feeling of a tech-first company.
The Fundstream logo and colour palette is modern and sophisticated. It lends itself to create striking assets that are vastly different from our competitors.
Our brand assets, shapes and icons are clean, accessible and usable across print and digital formats alike.
The website
Once the Fundstream brand was defined, we started with a full website design roll out and evolution of the design system.
This involved designing something that was premium that would appeal to a more corporate audience but be able to be efficiently built to resolve the immediate need for a website.
The website features include introducing more of the brand colours and graphical elements alongside adding transitions, effects and interactions to further enhance all whilst bringing Fundstream’s personality to life.
The website was designed with scalability in mind that will allow Fundstream to introduce more fund products in the future and enable them to build the rest of the website using already built modules to configure pages.
The output being a modern, responsive and beautiful website that demonstrates professionally and clearly Fundstream’s products and investment opportunities to drive applications.
