Commonwealth Bank
Empowering businesses by providing the skills for innovation
Strategy / Comms planning / Design / UX / UI
Challenge
Drive brand consideration with businesses
Drive consideration for CommBank as a brand that can help give businesses the confidence to forge new paths in the current uncertain economic climate.
Solution
The 21-Day Challenge
To help businesses activate change within their organisation, we created the CommBank 21-Day Change Challenge. The three-week program helps business leaders to define a change objective, unlock insights into their customers and operations, and plan and prioritise opportunities. The challenge pack was presented as a downloadable PDF, with supporting website content and communications.
Results
The campaign outperformed against all agreed objectives:
- Over 32,000 website visits during the campaign period
- Over 1,200 report downloads
- Over 1,000 telephone call leads received – more than 800% of plan
- Over 300 email sign ups
- And several entries into the competition to win one of two Change Workshops, valued at up to $35,000.
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