CommBank has sponsored the Australian Women’s Cricket Team for over 20 years. But although the team dominated the game globally, the size of their crowds never matched their ability. With Australia set to host the ICC Women’s T20 World Cup 2020, we set out to help change that – and set a world record for attendance at a women’s sporting match along the way.
To give women’s cricket a brighter future, we looked to the past: bringing back the classic anthem ‘C’mon Aussie, C’mon’ and the original singer, Allan ‘Jo’ Johnston, featuring the women’s team for the first time.
HOW IT WORKED
We launched during the men’s Boxing Day Test, kicking off a three-phase campaign that featured executions across TV, OOH, social, radio, and in-ground activations. We also launched an extended version of the song on streaming services, with all proceeds going to the McGrath Foundation.
GHO acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.