Background
The CommBank app does more than help you manage your money. It now offers shopping rewards with a range of partners. One of those offers was cashback when you ordered Macca’s via Menulog.
Opportunity
Making CommBank more relevant to a younger audience.
We created a series of native videos leveraging the social trend of ‘Macca’s Hacks’, adding a new one: getting cashback via the CommBank app. The videos appeared on TikTok Topview on Easter Saturday.
Idea
Get more from your Maccas with Commbank Rewards.
We worked with TikTok to create a series of social videos that were fit for channel, with a native feel, focused on the popular ‘Macca’s Hacks’ content meme. In our case, one of the hacks was getting a reward through the CommBank app.
Result
The videos appeared on Easter Saturday, with a TopView placement.
Appearing on TikTok for just 8 days...
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