Building a brand engage the crucial Gen-Z audience, our opportunity was to reposition and relaunch, with a fresh approach that shifted the brand from rational to emotional.
Challenge Bring the instore experience to an App. The previous OPSM eye check app was due for a refresh. We were tasked with building the foundation for the next generation app, improving the user experience and showcasing the future vision for the brand online. Solution Create an engaging experience. Rebuilding the vision tests was core […]