We help brands find certainty in an uncertain world
AGENCY REEL
STRATEGY | PROPOSITION DEVELOPMENT | B2B BRANDING
Settlement Services International (SSI) is one of Australia’s largest charity providers, helping settle refugees in Australia. The brand was 15 years old and due for a refresh. Targeting the broader community, but particularly funding providers such as government and business, we worked with them to position the brand around its core purpose – equality. The new tagline, ‘For equality of life’, and branding is rolling out across all aspects of the organisation, including a redesigned public website and refugee experience. The new brand will go live soon.
Work Samples
Internal Launch Video
STRATEGY | PROPOSITION DEVELOPMENT | B2B BRANDING | BRAND IDENTITY
Titan Capital is an emerging B2B non-bank lender targeting brokers. Their ambition is to take on the bigger players with an innovative approach to the category. We worked with them recently to develop a new logo and branding, elevating their position relative to their competitors.
STRATEGY | B2C | B2B | WEBSITE | DIGITAL | UX/UI
As Allianz’s digital partner, GHO has helped create a clear, transparent next generation experience for customers, working closely with international teams to provide industry leading UX via workshops and design sprints. In the process, we have conducted over 60 user interviews.
STRATEGY | B2B CONTENT | EMAIL MARKETING | CX | DATA-DRIVEN COMMS
To support CommBank’s ambition of providing customers with a world-class digital experience, the business team selected GHO to drive the Next Best Conversation (NBC) program. The program is designed to support and empower CommBank’s business customers by delivering hyper-personalised insights that inspire action and help to move their businesses forward.
Strategic Framework + Work Samples
STRATEGY | PROPOSITION DEVELOPMENT | B2C ENGAGEMENT | WEB CONTENT | VIDEO CONTENT
Coffee is a significant, and growing, part of Breville’s business. To capitalise on the growing interest in the category among the Millennial Mass Premium audience, particularly during COVID, we worked with them to understand the appetite for a global coffee hub. After extensive customer research, a design sprint, prototypes and user testing, we developed Breville Coffee Journey. The site is a premium, immersive website for Third Wave Specialty Coffee, featuring recipes, tutorials, inspiration and an immersive journey through the entire coffee-making process.
Website
Hero Video
STRATEGY | CREATIVE | B2C CAMPAIGN | SOCIAL | ACTIVATION | CONTENT
The Australian Women’s Cricket Team dominates the game globally but still doesn’t have the profile of the men’s team. So in the lead-up to the ICC Women’s T20 World Cup 2020, we worked with CommBank, sponsor of the women’s team for over 20 years, on a major campaign to help raise their profile. The idea was to bring back an iconic track, ‘C’mon Aussie, C’mon’, and sing it for the female team for the first time.
Case study video
STRATEGY | PROPOSITION DEVELOPMENT | B2C CONTENT
The aviation and aerospace industry offers compelling career opportunities for Gen-Z women, but with little knowledge and few role models, applications are nowhere near what they could be. We partnered with Aviation and Aerospace Australia, the industry body representing members like Qantas, Lockheed and Boeing, on an integrated campaign, including video, print and website, to show the inspiring role models, and inspiring careers, available for girls.
STRATEGY | PROPOSITION DEVELOPMENT | B2B CONTENT | DIGITAL ADVERTISING | VIDEO CONTENT
CommBank is investing heavily in its business banking offering to cement its position as Australia’s leading business bank. To help do so, the bank has worked with GHO to unify their content under one platform, communicating the value of their data, analytics and insights to business. The platform, CommBank Foresight, provides insights for future-facing businesses.
Strategic Framework
STRATEGY | PROPOSITION DEVELOPMENT | B2B CONTENT | DIGITAL ADVERTISING | WEB CONTENT
To most people in government, Adobe is ‘the PDF company’. But they offer a complete suite of digital solutions, with global case studies to prove their impact. To help engage both State and Local Government, we created an inspiring B2B campaign that invited decision-makers to imagine what’s possible. The engaging low-poly illustrations were created entirely in-house.
B2B CONTENT | DIGITAL ADVERTISING | WEB CONTENT | EMAIL MARKETING | COLLATERAL
GHO is the lead agency for Adobe, delivering strategy and creative across APAC, while also running the full Adobe Creative Services for Adobe’s marketing teams in the region. Our Creative Services team delivers design, copywriting and translations, while managing diverse stakeholders. The team includes three full-time designers and delivers a huge range of campaigns and BAU at great scale for Adobe APAC, from origination to global adaptation. When required, we can flex our capabilities to the broader agency to deliver creative and strategy for origination projects. Here’s a small sample of the assets we’ve delivered.
Work Samples