We are thrilled our work with student-accommodation provider Urbanest has been recognised at the 2019 CRN IMPACT Awards, as a finalist in the customer experience category.
The IMPACT Awards celebrate supplier-led Australian IT projects and technology innovators that are making a difference for customer organisations.
GHO worked with Urbanest over the course of 2018 to redesign its website, overhaul the brand aesthetic and better communicate its value proposition. Through user-centric design principles and regular ‘sprints’, we were able to better understand how stakeholders interacted with the brand before developing a roadmap to more efficient processes.
Urbanest’s website was an exercise in developing such efficiency: over 4,500 individual content sections were streamlined into 40 unique modules; application processing time was cut by 50% for the hundreds of international booking agents who use the service; and we created a tangible demonstration of their brand promise ‘Made for so much more’ on an ambitious timeline.
“By driving the process through insights and the collaborative approach with GHO, we elevated the online experience of our brand, giving us a competitive advantage in an increasingly busy market.” — Monica Westwood, Urbanest
“Having worked closely with our great clients at Urbanest for a number of years, we were delighted to launch their new website in December; complete with a number of market leading initiatives and a new brand overhaul. It’s immensely satisfying to see this work has been recognised as a finalist in the customer experience category for the CRN Impact awards.” — Ryan Chao, GHO Sydney
Finalists were selected via a three-phase judging process from peers and industry leaders. Winners will be revealed at an awards ceremony in Sydney on Thursday 23 May.