Campaign Brief 2021
HIGHLIGHTS
Recognition
AWARD Awards 2021
AdNews Awards 2021 (TBA in Feb 2022)
New Hires
Number of staff
Agency initiatives
Clients won
We also grew our relationship with Adobe significantly, taking on creative services for APAC.
BREVILLE/
BREVILLE COFFEE JOURNEY
Coffee is a significant, and growing, part of Breville’s business. To capitalise on the growing interest in the category among the Millennial Mass Premium audience, particularly during COVID, we worked with them to understand the appetite for a global coffee hub. After extensive customer research, a design sprint, prototypes and user testing, we developed Breville Coffee Journey. The site is a premium, immersive website for Third Wave Specialty Coffee, featuring recipes, tutorials, inspiration and an immersive journey through the entire coffee-making process.
Website
Social Videos
FAMILY PLANNING NSW /
PLANET PUBERTY
To help tackle the sensitive topic of puberty for the parents and carers of kids with disabilities, we embraced a diverse range of stakeholders, developing a light-hearted educational platform, Planet Puberty, which recognised that puberty is a whole new world. The campaign was picked up across the board by disability advocates and services.
Social Videos
Social, Website, Collateral
COMMBANK BUSINESS /
RIGHT BEHIND WESTERN SYDNEY
CommBank Business engaged us to re-engage with one of their biggest markets – the key growth area of Western Sydney. Having had a torrent of negative messages during COVID, the region was feeling unloved and unappreciated. So we had a simple job: affirm their importance, to the bank and to the economy. And let them know that we were right behind them.
Out of Home, Landing page
Exchange for Change /
Return & Earn Digital experience
Having won the Exchange for Change business in early 2021, we quickly set about developing a new-look website for the NSW Government Return and Earn container deposit scheme. As well as an animated launch video, a key part of the project was a unique Impact Calculator, enabling people to really see the difference their recycling behaviour was making.
See the Impact Calculator here
video
Website and Impact Calculator tool
COMMBANK BUSINESS /
COMMBANK FORESIGHT
CommBank is investing heavily in its business banking offering to cement its position as Australia’s leading business bank. Having launched the platform in 2020, we used LinkedIn to focus on growing awareness of the range of content available to help businesses face the future. The platform is helping to position CommBank as a compelling source of thought-leadership for businesses within Australia.
‘Sustainability’
‘Technology’
Scape /
Scape living website
Working with Urbanest Studnet Accomdation for almost a decade, our relationship carried over to the new parent company when they were Acquired by Scape in 2020. Now the largest provider of purpose built student accomodation in Australia, we were taksed with designing and buildin the new digital experience for their diversifed offerering into non student living. A more mature offering, the digital brand experience needed to appeal to a more corporate audience looking for high quality short to long term living options in the heart of Melbourne CBD.
SSI /
BrAND POSITIONING & Digital Transformation
Settlement Services International (SSI) is one of Australia’s largest charity providers, helping settle refugees in Australia. The brand was 15 years old and due for a refresh. We worked with them to position the brand around its core purpose – equality – with the tagline, ‘For equality of life’. We’re also working with them to transform the experience for refugees, creating an end-to-end experience from first deciding to head to Australia to finding a home and connecting with local services.
Internal Launch Video
Titan Capital /
RE-BRAND
Titan Capital is an emerging non-bank lender, taking on the bigger players with an innovative approach to the category. We worked with them to develop a new logo and branding, elevating their position relative to their competitors.
