URBANEST / PUBLIC WEBSITE

Giving students more of what they really want

01.

Reimagining a website.

Our first step through UX discovery was to get a better undertanding of how students went about finding accommodation. The key finding was that proximity to their place of study and overall convenience was the number 1 consideration. Subsequently our new user journey began by helping them find accomodation close by where they will study.

02.

Using research to inform the User Experience.

The research also hi-lighted that a sense of how the accommodation complimented the students future social life was more important to them than some other practical matters. So we put evidence of this upfront and the rooms became a secondary factor of choice.

URBANEST / PUBLIC WEBSITE

Giving students more of what they really want

01.

Reimagining a website.

Our first step through UX discovery was to get a better undertanding of how students went about finding accommodation. The key finding was that proximity to their place of study and overall convenience was the number 1 consideration. Subsequently our new user journey began by helping them find accomodation close by where they will study.

02.

Using research to inform the User Experience.

The research also hi-lighted that a sense of how the accommodation complimented the students future social life was more important to them than some other practical matters. So we put evidence of this upfront and the rooms became a secondary factor of choice.