COMMBANK

Empowering businesses by providing the skills for innovation

01.

Challenge

Drive consideration for CommBank as a brand that can help give businesses the confidence to forge new paths in the current uncertain economic climate.

 

 

 

 

 

 

02.

Solution

To help businesses activate change within their organisation, we created the CommBank 21-Day Change Challenge. The three-week program helps business leaders to define a change objective, unlock insights into their customers and operations, and plan and prioritise opportunities. The challenge pack was presented as a downloadable PDF, with supporting website content and communications.

03.

Results

The campaign outperformed against all agreed objectives:

  • Over 32,000 website visits during the campaign period
  • Over 1,200 report downloads
  • Over 1,000 telephone call leads received – more than 800% of plan
  • Over 300 email sign ups
  • And several entries into the competition to win one of two Change Workshops,  valued at up to $35,000.
COMMBANK

Empowering businesses by providing the skills for innovation

01.

Challenge

Drive consideration for CommBank as a brand that can help give businesses the confidence to forge new paths in the current uncertain economic climate.

 

 

 

 

 

 

02.

Solution

To help businesses activate change within their organisation, we created the CommBank 21-Day Change Challenge. The three-week program helps business leaders to define a change objective, unlock insights into their customers and operations, and plan and prioritise opportunities. The challenge pack was presented as a downloadable PDF, with supporting website content and communications.

03.

Results

The campaign outperformed against all agreed objectives:

  • Over 32,000 website visits during the campaign period
  • Over 1,200 report downloads
  • Over 1,000 telephone call leads received – more than 800% of plan
  • Over 300 email sign ups
  • And several entries into the competition to win one of two Change Workshops,  valued at up to $35,000.